RESUME
SKILLS
General: copywriting, editing, proofreading, web content management, blogging, interviewing, creating social media content, customer service, event planning, project traffic management
Computer: Microsoft Office, InDesign, Sitecore, WordPress, MediaBank, Basecamp, Workfront, variety of email service providers and survey platforms; proficient on both Mac and PC
EXPERIENCE
Senior Copywriter, Staples | Framingham, MA, September 2021 – present
Learned B2B communication skills as the lead copywriter for Staples Business Advantage
Developed a library of copy assets including email, homepage banners, and paid media to position Staples as the workplace authority
Supported ongoing efforts to develop and evolve the brand voice
Helped integrate Persado, an AI tool, into the workflow to optimize copy and customer increase engagement
Copy Manager, J.Jill | Quincy, MA, September 2020 – August 2021
Managed copy for catalog production, including editorial and product copy
Edited and fact-checked descriptive, in-depth product copy for the website
Oversaw the product naming process
Managed copy efforts for an associate-focused microsite
Trained and coached a team of copywriters in a fast-paced retail environment; developed training materials and copy guidelines
Evaluated and updated existing processes for efficiency
Managed the transition of web product copy to a new platform
Collaborated with co-managers, directors, and graphic designers to brainstorm creative concepts and evolve the brand voice
Senior Copywriter, J.Jill | Quincy, MA, May 2017 – September 2020
Wrote editorial, digital, and product copy for all channels, including catalog, social media, paid media, email, web, in-store signs, direct mail, and employee communications
Managed copy for J.Jill’s microsite, a selling tool for store associates
Named products and wrote detailed product descriptions
Worked with the copywriting team to update the brand voice
Edited work for and delegated projects to junior copywriters
Updated creative department production processes to increase efficiency
Represented the copy team in creative reviews and meetings
Copywriter, World Travel Holdings | Wilmington, MA, July 2015 – May 2017
Wrote and edited email and web copy for cruise itineraries and promotions in partnership with United Airlines, JetBlue, BJ’s, and other national brands
Managed social media and blog content for a luxury villa rental brand
Developed the agency’s copy guidelines
Communications Manager, Hult International Business School
San Francisco, CA, November 2012 – June 2015
Worked with the global communications team to develop and implement a campus communication strategy for international MBA students
Created and managed content for the online student portal, campus newsletter, orientation materials and presentations, and social media platforms
Participated in the launch of an internal student website
Built a social media presence for the campus
Wrote copy for global marketing materials and local press releases
Managed a team of student workers who assisted with events and campus photography
Filmed and edited campus videos; worked with an art director to produce orientation, graduation, and marketing videos
Copywriter, Vantage Deluxe World Travel | Boston, MA, November 2007 – July 2010
Led copy efforts for the company’s cruise branch, writing romance copy for catalogs and direct mail, marketing copy for emails, and detailed itinerary documents
Wrote and maintained database copy for more than 20 products annually
Trafficked jobs and managed the creative department’s daily production schedule
Reporter, Eagle-Tribune Publishing | North Andover, MA, July 2005 – October 2007
Wrote news and lifestyle stories for four daily newspapers
Freelance work
Copywriter, Vantage Deluxe World Travel (2010–2011)
Newsletter editor, Schering-Plough Alumni Association (2009–2010)
EDUCATION
University of New Hampshire, Durham, N.H.
Bachelor of Arts, English/Journalism, May 2005